CAME won the Brand Identity GrandPrix
CAME has won first prize GrandPrix and the first prize for the best Corporate Identity at the 23rd “Brand Identity GrandPrix”, the most important brand identity event in Italy. Up on stage to collect the awards was Andrea Menuzzo, CEO of CAME, alongside Gaetano Grizzanti, founder of Univisual, the company which worked with CAME on developing its new brand identity.
These awards pay homage to CAME’s rebranding journey which, in 2017, united the company’s entire service offering under one single brand; with that came a new market positioning to represent the integration of these diverse yet mutually complementary companies, acquired over recent years. Thanks to a project vision of technology being increasingly connected and integrated into our daily lives, and a multicultural approach that focuses on the needs of people around the world, CAME has successfully capitalised on the skills and experience of the important Italian and international companies that make up the Group, including BPT, Go, Urbaco and Parkare, developing smart products that can communicate with one another.
“We are proud to have received these prestigious awards for our corporate identity, which represents a position that sees technology as the key to accessing a new quality of life. – said Andrea Menuzzo, CAME’s CEO – This new brand is an important step on the evolutionary journey the Group has undertaken, starting with operators, video-entry systems, security and home automation, and running right through to complex integrated systems. Our new identity is the result of a repositioning strategy that will allow us to take on the international competition, as a technology partner adept at developing ever more innovative, connected and easy-to-install technology.
The new brand and corporate identity, designed with Milanese company Univisual to support the Group’s growth, communicate the value CAME places on people and its ability to create customised projects that respond to the needs of each different market. The products created by CAME represent a business model that has people and their wellbeing at the heart of strategic planning, helping them to automate residential, public and urban spaces and make them ‘smart’. This is thanks to integrated technology, capable of guaranteeing comfort, security and excellent performance.